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Alphabet: an agency which specializes in qualitative research and communications analysis, at international levelALPHABET’S EXPERTISEMore and more brands and products are communication entities. Their discourse appeal to the consumer through names, packaging, advertising, promotions, websites. Competition in this sphere is very intense. And it can be difficult for a company to understand whether its communication strategy is meeting its objectives - especially when crossing boundaries and trying to address people of other nations and cultural background. For this reason, since its creation in 1995, Alphabet has devoted itself entirely to the analysis of brands, their image and their advertising in accordance with the most advanced methods available. Like the letters of the alphabet, signs of contemporary brands (products, logos, words, images, sounds and colors) tie up through rules and codes, which must be handled in the best way possible. This is the ground in which Alphabet excels. In particular, we offer our clients a strong consultative added value and great competence in international qualitative research (in Europe, the US, China, Japan). NATURE AND CULTUREThe growing awareness of environmental and sustainability problems among consumers makes the relationship between nature and culture more important than ever. This relationship today is crucial for everyone – and for brands as well, as they must be able to respect its delicate balance in all societies. Often the way one relates to nature is revealed by language and communication. Alphabet helps brands find the right way to talk with consumers by fully taking into account the new sensitivity to the natural and social environment which is typical of contemporary culture. |
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